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The website thebranchatmc.com had the following in the web site, "The Branch at Medical Center Apartment homes feature spacious one and two bedroom homes and stellar amenities such as our indoor pool or 3,000 sqft fitness center." We analyzed that the webpage stated " Experience a Better Way of Living at The Banch at Medical Center Apartments where residents will enjoy both professional on-site management and maintenance teams whose goal is to serve you." It also stated " The Branch at Medical Center." The header had The Branch at Medical Center as the highest ranking search term. This keyword was followed by apartments, rentals, and apartment guide which isn't as urgent as The Branch at Medical Center. The other words they used was apartment finder. apartment search is also included but will not be understood by search crawlers.